INTERNATIONAL ANTALYA TOURISM FAIR

Antalya Tourism Fair ATF 2026

Introduction File

HISTORY

October 26–28, 2026

PLACE

Antalya Expo Center

AREA

40,000 m²

ABOUT THE FAIR

The Fastest Growing Tourism Fair in the Mediterranean

The International Antalya Trade Fair is a specialized industry gathering that contributes to strengthening Turkish trade on a national scale, supporting the value of trade destinations in Türkiye, especially Antalya, enabling local providers to access international markets, and developing the commercial capacity of the sector.

Starting in 2019 with an area of 5,700 m², ATF's journey has expanded to 40,000 m², 42,758 professional visitors, 1,018 total participants, and an international reach encompassing 109 countries by 2025.

Contribution to National Tourism

Türkiye is increasing its capacity in accommodation, travel, transportation, destinations, technology, and service production every year.

Access to International Markets

Local hotels, agencies, and suppliers establish direct business connections with international buyers and decision-makers.

Sectoral Vision Production

The ATF Panel structure brings together representatives from industry, government, and academia at the same table, facilitating the development of collective intelligence.

GROWTH TREND

Stable Growth from 2019 to Present

109

COUNTRY ACCESS

1.018

PARTICIPANT

42.758

PROFESSIONAL VISIT

40,000 m²

EXHIBITION AREA

PARTICIPANT STRUCTURE

All Stakeholders of the Sector Under One Roof

In 2025, ATF brought together different areas of the sector on the same trade platform with a total of 1,018 participants. Of these, 338 were registered as main participants and 680 as secondary participants.

Accomodation

Hotel chains, resorts, boutique hotels — 520 participants.

Destinations

Tourism ministries and destination management organizations — 28 participants.

Tour Operators & Agencies

Incoming and outgoing tour operators, DMC companies — 202 participants.

Airlines

Airlines and charter operators — 30 participants.

Tourism Technologies

PMS, CRS, channel manager, OTA platforms — 85 participants.

Health & Wellness

Health tourism and medical spa facilities — 14 participants.

INTERNATIONAL PARTICIPATION

Center of the Global Trade Network

In 2025, approximately 20% of ATF participants were direct foreign companies, and 35% were companies actively conducting international operations. This distribution shows that more than half of ATF participants operate on an international scale and are directly involved in global destination trade.

Türkiye → World · World → Türkiye · World ↔ World: A three-way trade ecosystem.

HOSTED BUYER PROGRAM

Procurement Delegations and Collaborations

One of the most important trade components of ATF is its buyer delegation structure. Within the scope of ATF 2025, over 2,000 international and over 2,500 local Hosted Buyer representatives met with industry stakeholders.

Representatives for the purchasing delegation are selected based on corporate and sectoral qualification assessment processes. Professionals accepted into the program are given concrete, measurable obligations, such as mandatory B2B meeting quotas and job interview targets.

Delegation profile: tour operators, travel agencies, DMCs, international wholesalers, travel technology companies, OTA/OPA representatives, and global distribution actors.

B2B MEETING DATA

ATF 2025 B2B Results

33,403 — Total B2B Meetings

Total number of one-on-one job interviews conducted at ATF 2025.

4,676–5,846 — Active Partnership Potential

Active partnership range calculated based on conversion rate.

14–17.5% — Conversion Rate

The percentage of meetings that develop into active business partnerships.

46K–58K — Room Effect

Potential room-night business impact for the hospitality sector.

PANEL STRUCTURE

A thought platform shaping the industry.

The ATF panel structure addresses the tourism sector agenda, market dynamics, sustainability, digital transformation, destination management, and marketing, among other critical topics. It serves as a high-quality information exchange platform that contributes to the development of shared understanding among public representatives, industry executives, academics, international stakeholders, and media representatives.

MEDIA ACCESS

1,261 News Articles, 15.1 Million Reaches

In 2025, ATF reached 15.1 million people through 1,261 news and content publications in television, internet news, and national and international print media channels. ATF has gained significant visibility not only within the sector but also among the public, becoming a platform that conveys Antalya's identity as a tourism center to a wider audience.

DIGITAL B2B PLATFORM

ATF World App

ATF World is a digital B2B platform that enables exhibitors to schedule meetings with buyers prior to the trade show. This digital platform, which reduces paper consumption, also aligns with ATF's sustainability goals.

B2B Appointment Management

Create a pre-trade meeting schedule and plan your meetings with buyers.

ATF Smart Map

Easily find exhibitors and booths throughout the exhibition area.

ATF Virtual Access Card

Access event, speaker, and participant information all in one place.

LOCAL ECONOMY & SECTORAL CONTRIBUTION

$42 Million Local Economic Impact

The ATF25, which took place between October 22–24, 2025, contributed over USD 40 million to the local economy. Based on a daily expenditure of USD 450 per participant, accommodation and living expenses were estimated at USD 19,125,000, and the total local economic impact was projected at USD 42,075,000.

The economic impact of ATF25 was not limited solely to accommodation expenses. A broad range of economic activity was generated across transportation, food and beverage, technical services, media production, logistics, booth manufacturing, digital services, and the supply chain.

SOCIAL IMPACT, EDUCATION & INNOVATION

ATF's Investment in the Future

ATF SHE

This is a social responsibility program that provides scholarships, career development opportunities, and industry connections for young women studying in the fields of tourism and hospitality. It is implemented in collaboration with the Turkish Education Foundation and supported by Türkiye İş Bankası and Kilit Hospitality.

SUSTAINABLE HOSPITALITY EDUCATION

ATF Youth

The ATF Youth project, planned to be launched in 2026, aims to enable young people who will shape the future of tourism to connect with the sector earlier, support their development, and increase their access to career opportunities.

ATF 2026 NEW PROGRAM

ATF Startup Hub

“A dedicated showcase for outstanding startups creating value in tourism technologies, under the theme of "Hospitality Intelligence." Through networking sessions and Pitch Stage presentations, these startups connect with their target audience.

Hospitality Intelligence

VISION FOR SUSTAINABLE TOURISM

Net Zero Roadmap

ATF26 is positioned as an international vision meeting centered on sustainable transformation. Becoming one of the first organizations to officially calculate its carbon footprint in its 2025 edition, ATF, in collaboration with Bioscore Sustainability, has created a concrete roadmap by measuring the environmental impacts of energy use, logistics, material consumption, and operational processes.

Materials — 104.155 kg CO₂e

Electricity — 50.239 kg CO₂e

Food & Beverage — 277,200 kg CO₂e

Mobile Resources — 9,415 kg CO₂e

INTERNATIONAL ANTALYA TOURISM FAIR

“ATF 2026 with a "Hospitality Intelligence" Vision

ATF, which carries the commercial strength of Turkish tourism into the future, reinforces its leading position every year by bringing tourism professionals from all over the world together in Antalya.